Business War Games, Competitive Intelligence Wargames, Strategic Wargaming

Business War Games  
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Business War Games
What They Are

We only run human-based, intelligence-driven, analytical and behavioral modeled role playing war games.

Business war games are serious business. Not so much games and certainly not about wars--unless you are a cowboy or a Pentagon contractor. They are simulations of competitive dynamics in your markets with the goal of "pressure-testing" your plan. There are two leading methodologies used for these simulations:

  1. Computer-based simulations. These are offered in two varieties:
    • Pre-packaged games which offer quick back and forth simulations of hypothetical moves and a mathematical algorithm which searches for an equilibrium solution based on game theory or a set of supply and demand equations. These games were once popular among MBA programs.

    • Large-scale customized "integrated systems" offer a mathematical model with random generation of unexpected events as well as econometric modeling of a total system. Some models use esoteric math theories to try and imitate complex reality. These games are popular with the military folks with huge budgets to spare.

  2. Human-based simulations. These are intelligence-driven, analytically and behaviorally modeled role-playing exercises.
Business War Games, Competitive Intelligence Wargames, Strategic Wargaming

We only run human-based, intelligence-driven, analytical and behavioral modeled role playing war games. While we respect the skill and sophistication of other methodologies, all computerized games suffer from debilitating lack of realism and a high price tag. In contrast, we believe effective war games must be:

  • Simple - over-sophisticated, long and large scale games cost a lot more but do not produce better results.
  • Transparent - if you don't understand the exotic algorithm, how likely are you to trust the strategy?
  • Empowering - computer games don't understand internal politics, but you have to.
  • Fun - teams that learn how to role-play competitors with real market intelligence and character-building techniques maintain enthusiastic external focus for years.
  • Inexpensive - there is no good reason for games to cost hundred of thousands or even millions of dollars. If you know a good reason, write us.
  • Accessible - to truly improve the bottom line, managers at all levels of the organization should be able to use this amazing tool, not just few senior execs at the top.
  • Realistic - intelligence-based, human games are magnitudes more realistic than even the most sophisticated mathematical modeling.

Learn more...

BUSINESS WAR GAMES: How large, small and new companies can vastly improve their strategies and outmaneuver the competition. Order Business War Games by Ben Gilad
A New Book by Ben Gilad
"My experience with war gaming convinced me that it is the most effective tool to expose obsolete assumptions, shake up complacent thinking, and reveal hidden human talent."--Jeff Webster, general manager, Tyson Renewable Energy Division
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