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Business War Games
What They Are
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We only run human-based, intelligence-driven, analytical and behavioral modeled role playing war games.
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Business war games are serious business. Not so much games and certainly not about wars--unless you are a cowboy
or a Pentagon contractor. They are simulations of competitive dynamics in your markets with the goal of
"pressure-testing" your plan. There are two leading methodologies used for these simulations:
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Computer-based simulations. These are offered in two varieties:
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Pre-packaged games which offer quick back and forth simulations of hypothetical moves and a mathematical algorithm
which searches for an equilibrium solution based on game theory or a set of supply and demand equations. These
games were once popular among MBA programs.
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Large-scale customized "integrated systems" offer a mathematical model with random generation of
unexpected events as well as econometric modeling of a total system. Some models use esoteric math
theories to try and imitate complex reality. These games are popular with the military folks with huge budgets to
spare.
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Human-based simulations. These are intelligence-driven, analytically and behaviorally modeled role-playing
exercises.
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We only run human-based, intelligence-driven, analytical and behavioral modeled role playing war games.
While we respect the skill and sophistication of other methodologies, all computerized games suffer from debilitating
lack of realism and a high price tag. In contrast, we believe effective war games must be:
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Simple - over-sophisticated, long and large scale games cost a lot more but do not produce better results.
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Transparent - if you don't understand the exotic algorithm, how likely are you to trust the strategy?
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Empowering - computer games don't understand internal politics, but you have to.
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Fun - teams that learn how to role-play competitors with real market intelligence and character-building techniques maintain enthusiastic external focus for years.
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Inexpensive - there is no good reason for games to cost hundred of thousands or even millions of dollars. If you know a good reason, write us.
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Accessible - to truly improve the bottom line, managers at all levels of the organization should be able to use this amazing tool, not just few senior execs at the top.
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Realistic - intelligence-based, human games are magnitudes more realistic than even the most sophisticated mathematical modeling.
Learn more...
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BUSINESS WAR GAMES:
How large, small and new companies can vastly improve their strategies and outmaneuver the competition.
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A New Book by Ben Gilad |
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"I did not want anyone else to facilitate my first war game but Dr. Gilad."--Shelley Schlump, former competitive intelligence manager, a leading national distributor, industrial products |
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